Today we all met up in our tutor group to rebrand the product pillow talk. pillow talk is the product we learned about last week that lets couples listen in to each others heartbeats through a speaker you put in your pillow. the company as of now doesn't have any specific brand. Its still at its development stage and I get the feeling that the creator needs to decide on her target market. We discussed the product and decided that the target market would probably be a professional couple who are earning between 25-35k a year. They would obviously be working away from home and have the money to spend on such products. We call these people innovators because they're keen to be introduced to new things. To decide the kind of market we wanted to advertise to we looked at the rational reasons for buying the product and the irrational reasons. Rationally the product should provide comfort to a couple. The product is functional in that it brings couples closer. The product could be seen as an irrational buy because it gives the impression of needing a product because its the 'in' thing. It may be seen as something you might only use once aswell.
we went on to discuss what the consumer would appreciate in advertisement. we ended up doing wee sketchy things on paper that made us think about pillow talk; like a sort of illustrative brainstorm. After looking at some of the girls doodles we realised that they would be ideal for an advert. They were playful spontaneous and dare i say it cute to look at; all words i'd associate with pillow talk. We decided on a final solution for the assignment
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