Thursday 15 September 2011

Advertising and Marketing: Module One

Today was the first module of the new semester. We met up in our groups for the first assignment and collaborated with another group to make teams of eight. Our first task was to create a development objective for companies or institutes in our surrounding area. We were given the Victoria and Albert museum to investigate. The V&A have plans to build a new museum on the water front of dundee to expand on there existing museums around the country. Our strategy led us to make a plan on how to provide dundee residents with information on the new build and an insight into the positives the museum will bring to the city and its surrounding areas. We discussed the effects on the local economy; the boost on tourism and hospitality and pitched it to our class to conclude our findings for the module.

In the afternoon we were given a second project to look into. A woman, who was a graduate from dundee university, came in to the class to pitch a product to us that was in its prototype stages. Jo had created a product that allowed couples to interact through the sound of their heartbeats if they lived away from each other or where in a long distance relationship. the product consisted of two sets of speakers the users placed in there pillows at night and two rings that went on the fingers of the users. They could then hear each others heartbeats as they slept at night. I thought this product was lovely. It is a simple concept that has the ability to do so well in a large market. So for the second part of the day we were asked to create another objective to name some of the flaws to this company and how the company could improve. We suggested that the product should be improved in pice and aesthetic appeal. The product was in early stages and quite clinical looking.

Overall, today i felt working in a team very refreshing and useful; especially when trying to address problems like these ones where everyones point addresses the bigger picture.

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