The One Day Brief.

this week we did a project in large groups and the brief was to create a campaign that encouraged woman to send men to the doctors more often, even for minor symptoms of problems.  This was the first time we worked in groups of more than four people. We infact had around twenty people in this group to complete the brief. the idea was to work in smaller teams within the group to gather different information on the subject. I decided to make a team that set questions to ask the public. We made a set of questions so that we could interview people. They were leant towards men and asked such things as- 'how often do you visit the doctor?' and 'when was the last time you visited the doctor?'  These sorts of questions proved very hard to ask. I found it difficult to ask the public, especially men of my age, about their views on the doctors. I found that asking men to complete  the questions as a survey on paper was easier for me and it gave more time for the men to answer the questions. we interviewed forty groups of people and after around an hour and a half took our research back to the 'table'. We presented our findings but i found that it seemed to be overpowered by the work of the researchers who had found out the hard facts online about men visiting the doctors.

The day before this project we were lectured on the importance of splitting large groups into more manageable groups of people because this is how advertising agencies work. They start with bosses, researchers, developers and creatives. I feel this structure definitely wasn't visible amongst our large group. We seemed to have about five people in the group who were very good at coming up with ideas but not very good at refining them. A couple of girls took the ideas and gave them direction but never really had the power over the large noisy group to put the ideas on paper. if i had to be honest i played a roll in disagreeing with most of the ideas. I wasn't really given the opportunity to say why though. When it came to presenting our ideas we had a campaign that used superheroes to portray men and the superheroes had to be forced or captured to go to the doctors by their super hero wives. My favourite campaign from the whole day was so simple though- a crap picture of batman with the tagline underneath saying be a hero check your balls. keeping it simple.